MAGDALENA
HAJDUK
Bridging Creativity, Systems and AI
Creative strategist and innovation leader with 10+ years of experience
at the intersection of storytelling, creative operations and AI-enabled transformation.
Where Creativity Meets Systems
The most meaningful transformation happens when creativity, communication, operations, and innovation work as one connected system.
My experience across fashion, consulting, healthcare, and financial services has shaped a multidisciplinary approach that bridges ideas, people, and execution.
Creative Thinking
Creating meaningful experiences through design, storytelling and human-centred problem solving
Brand & Communication
Turning complex ideas into clear narratives that align stakeholders
and inspire action
Operations
& Systems
Designing scalable frameworks, workflows
and ways of working that drive consistency
and impact
Leadership & Collaboration
Bringing people together around a shared vision and enabling teams to do their best work
Innovation & AI
Exploring how technology and AI can enhance creativity, accelerate execution and
unlock possibilities
Client
& Stakeholder Experience
Understanding audience needs and building experiences that create trust, engagement
and lasting impact
How I Work
Every project is different, but the principles remain the same: understand the challenge, connect the right people,
design scalable solutions and continuously improve through iteration.
1
Discover
Understanding the business context, stakeholder needs and underlying challenges.
2
Diagnose
Identifying opportunities, bottlenecks and areas for improvement.
3
Design
Creating frameworks, communication approaches and scalable solutions.
4
Enable
Building alignment, empowering teams and supporting adoption.
5
Scale
Optimising systems, measuring impact and embedding sustainable ways of working.
Methods
Conducting stakeholder interviews • Analysing business challenges • Researching market trends • Benchmarking competitors • Identifying user needs • Synthesising insights into recommendations
Selected Impact
AI-Powered Content Discovery & Creation
CONTEXT
Large organisations often hold thousands of content assets across multiple repositories, making knowledge discovery and content reuse increasingly difficult.
CHALLENGE
Finding relevant information required significant manual effort, slowing down content creation and reducing the value of existing institutional knowledge.
APPROACH
Co-led the pilot development of AI-powered solutions for content discovery and presentation generation. Helped define workflows that connected knowledge management, search capabilities, and content creation processes to explore new ways to access and repurpose information.
OUTCOME
Demonstrated the potential to improve content accessibility, reduce manual effort, and accelerate content development workflows through a pilot designed for global teams, with an estimated reach of 5,000-10,000 employees following successful validation.
SKILLS DEMONSTRATED
AI Enablement
Creative Technology
Information Architecture
Workflow Automation
Knowledge Management
Change Management
01/04
Scaling Creative Through Design Systems
CONTEXT
Across global organisations, growing content demands and increasing stakeholder expectations created a need for more scalable and consistent communication practices.
CHALLENGE
Teams were creating large volumes of presentations and communication assets without a unified framework, leading to inefficiencies, duplication of effort, and inconsistent brand execution.
APPROACH
Designed and implemented presentation frameworks, asset libraries and governance principles that established a more structured content ecosystem. Worked closely with design, sales and product stakeholders to improve accessibility, consistency and usability across communication assets.
OUTCOME
Created systems that improved content quality, accelerated production workflows and strengthened brand consistency across stakeholder-facing materials, contributing to 30–70% improvements in workflow efficiency across multiple communication processes.
SKILLS DEMONSTRATED
Creative Operations
Design Systems
Content Governance
Brand Standards
Cross-Functional Collaboration
Presentation Design
02/04
Executive Storytelling & Strategic Communications
CONTEXT
Senior leaders rely on clear, compelling communication to align stakeholders, drive engagement, and support strategic initiatives.
CHALLENGE
Complex business topics needed to be translated into narratives that could be understood quickly by executive and stakeholder audiences.
APPROACH
Created executive presentations, leadership communications, and high-visibility strategic content across multiple organisations. Combined storytelling, visual communication and business understanding to transform complex information into clear and actionable narratives.
OUTCOME
Supported leadership communications, stakeholder alignment and strategic decision-making through structured and impactful communication assets delivered for senior stakeholders across financial services, consulting and healthcare organisations.
SKILLS DEMONSTRATED
Executive Communications
Strategic Storytelling
Data Visualisation
Stakeholder Management
Business Communication
Information Design
03/04
Building and Scaling an Independent
Fashion Brand
CONTEXT
Launching an independent brand required building every element of the business from concept to customer experience while balancing creativity and commercial realities.
CHALLENGE
Create a differentiated brand proposition, product offering and customer experience in a highly competitive market.
APPROACH
Developed the brand identity, product strategy, communication ecosystem and customer journey. Managed the full product lifecycle, from concept development and sourcing through marketing, content creation and sales enablement.
OUTCOME
Built an independent fashion brand from concept to market, gaining end-to-end experience across brand strategy, product development, sourcing, marketing, e-commerce and customer experience.
SKILLS DEMONSTRATED
Creative Direction
Brand Strategy
Product Development
Customer Experience
Content Marketing
Entrepreneurship
04/04
AI & Innovation Lab
AI-Powered Knowledge Discovery
Exploring how AI can improve content accessibility, information retrieval, and knowledge management across complex organisations.
Intelligent Content Systems
Investigating AI-assisted approaches to content creation, presentation development, and communication workflows.
Explore AI Projects
Workflow Automation
Identifying opportunities to streamline repetitive tasks, improve operational efficiency, and enable teams to focus on higher-value work.
Human-Centred AI
Exploring how AI can augment expertise, support better decisions and empower people to work more effectively without replacing human judgment.
From consumer insight to retail experience: a complete concept for IKEA's entry into modular
and circular fashion.
Research-driven trend forecasting featuring future scenarios, consumer archetypes, industry implications, and visual direction.
An exploration of AI-enabled content operations, communication workflows, and agent-based collaboration.
