2028 Futures Lab
Exploring how technology, climate, identity
and consumption may reshape industries, consumer behaviour and business models by 2028.
FASHION| BEAUTY | INTERIORS
CHATGPT
DALL-E
CLAUDE
PERPLEXITY
Project Summary
Futures Lab 2028 explores how technology, climate, identity and consumption may reshape consumer behaviour, products, services and business models by 2028.
Rather than predicting a single future, the project uses scenario planning to explore multiple possible outcomes and their implications for brands, retailers and consumers.
The project combines
trend forecasting
foresight methodology
consumer insight
scenario planning
visual direction
innovation opportunity mapping
Project Objectives
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Strategic Foresight
Understanding long-term change.
Consumer Insight
Understanding future behaviours.
Innovation Thinking
Identifying future opportunities.
Cross-Industry Thinking
Connecting fashion, beauty and interiors.
Trend Forecasting
Translating signals into scenarios.
Visual Storytelling
Communicating future possibilities.
How might technology, climate, identity and consumption reshape Fashion, Beauty and Interiors by 2028?
Forces of Change
Technology
Climate
Identity
Consumption
Consumer Archetypes
The Algorithmic Individual
Uses AI to optimise everyday decisions.
Values personalisation.
Associated Scenario:
AI Abundance
The Climate Pragmatist
Adapts behaviour to environmental realities.
Values durability and resilience.
Associated Scenario:
Climate Constraint
The Identity
Curator
Builds multiple identities through products and experiences.
Values self-expression.
Associated Scenario:
Identity Fragmentation
The Circular
Citisen
Prioritises lifecycle impact and responsible consumption.
Values longevity and stewardship.
Associated Scenario:
Circular Mainstream
Opportunity Matrix
Invest
AI Personalisation
Smart Homes
Predictive Wellness
Pilot
Digital Product Passports
Circular Services
Adaptive Materials
Monitor
Emerging Identity Platforms
Decentralised Communities
Experimental Ownership Models
AI Shopping Assistants
Refill Beauty Systems
Resale Platforms
Smart Home Ecosystems
Adaptable Materials
Digital Product Passports